In an effort to bolster its revenue amid a decline in spending by recession-averse advertisers, Alphabet-owned YouTube announced on Tuesday that it is adding retail options to its TikTok-like short-form video service.
They will be able to tag goods from their own businesses thanks to the feature, which is being tested with qualified artists in the US.
The tags are visible to and interact with by viewers in the US, India, Brazil, Canada, and Australia, according to a Google spokeswoman. “We’ll continue to offer tagging to more creators and locations,” the spokesperson added.
The streaming service is also experimenting with new commission plans for influencers who promote products via video links.
