One of the paper’s co-authors, Andrew Whinston, asserted that doing so would be advantageous for those who aggressively promote themselves on Twitter.
Researchers looked at the number of self-promotional posts executives made and the size of their following in order to conduct the study. They also noted how closely the tweets aligned with the demands of a position or a business.
The researchers counted the job seekers, of which one group used social media to advertise themselves while others did not.Researchers found that C-level job seekers who frequently utilised Twitter to flaunt their talents and knowledge were more likely to receive high-paying offers of employment than those who did not.
Whinston observed that “self-promotion worked in this class of persons.” We discovered that the concept of self-promotion is legitimate and that using Twitter to promote yourself is worthwhile.
