Instagram plans to stop operating its live-stream shopping service by March of this year in order to focus more on advertising.
When live streaming, users of the social networking platform can no longer tag items.
The function became quite well-liked in the US very fast after its introduction in 2020.
Similar purchase options are provided by other programmes, which were also extremely successful in the Asian market.
Instagram will now actively promote Shop advertising to help users discover new businesses and boost sales. With just a few taps from Instagram and Facebook Stories, Feed, or Reels, buyers may purchase a product on the website, which “will also keep investing in the checkout.”
Facebook already made the decision to discontinue a comparable feature.
