On Wednesday, Google conducted its third annual Search On event and introduced more image-heavy search result alternatives.
Users may view visual narratives, brief movies, and advice on what to do from travellers to a place. Users will be able to zoom inside a restaurant and a neighbourhood to “get a feel for what it may be like,” according to Google.
The business has introduced a 3D immersive function that lets customers examine lifelike images of cities and eateries.
Google said at its third annual Search On event on Wednesday that it is offering “immersive views” and “vibes” for select places, providing extra information in visual form so that consumers will be able to explore destinations before they arrive.
The most recent changes are part of the company’s effort to get consumers to stay on its search results pages longer rather than leaving to visit other websites. In order to expand its search capabilities beyond text and graphics, Google is redesigning its search features and tightening the integration of maps data. The corporation still receives the majority of its advertising income, which came to $56.3 billion in the most recent quarter, from search advertising.
The business said on Wednesday that it is expanding the search result possibilities for city searches to include pronunciation, history, beaches, and culture. Users may view brief films and images from visitors to the city, along with advice on what to see and do, the business announced on Wednesday.
Users will soon be able to zoom into a neighbourhood and a restaurant for “vibes,” according to Google officials, to “get a feel for what it may be like.” As a result of Google’s crowd-level data from that establishment, it also enables users to examine information on potential crowd sizes and weather forecasts for the days they intend to visit.
In order to make an informed choice about how to spend your time, you can quickly determine whether an area is artistic or has a vibrant culinary scene, the business said.
According to the business, the features integrate artificial intelligence with local data from the more than 20 million “contributions” that Google Maps users have made, including reviews, images, and videos. In the upcoming months, it will be available for Android and iOS worldwide.
Google also released actual aerial pictures of famous places across the world. According to officials, it would first launch in Los Angeles, London, New York, San Francisco, and Tokyo and feature “photorealistic” aerial views of 250 locations. Aerial images will be able to be combined with information on the weather, traffic, and people in the “immersive view.”
Chris Phillips, who oversees the Google Mapping business unit, often known internally as Geo, called the lifelike graphics a “major” step forward for the company’s maps offering.
Executives declined to comment on whether or how the new features will display advertisements.
