FIFA recently celebrated the dynamic entry of French football star Kylian Mbappe onto the field with a unique twist: they featured a viral Pakistani song titled “Blockbuster.” This unexpected pairing highlighted the global appeal and cross-cultural influence of Pakistani music, particularly through the efforts of talented artists like Zulfikar Jabbar Khan (Xulfi), Umair Butt, Faris Shafi, and Shamroz Butt, who collaborated on the track.
“Blockbuster” quickly garnered attention for its infectious energy and memorable one-take music video, which became a hit not only locally but also found a place among trending songs on platforms like Spotify India. The song’s success was further underscored when FIFA chose to feature it in a video celebrating Mbappe’s moments on the field, showcasing the versatility and universal appeal of Pakistani music.
Xulfi, one of the song’s creators, expressed his excitement and gratitude on social media platforms like Instagram, where he shared his disbelief and joy at seeing “Blockbuster” make its way from Coke Studio Pakistan to FIFA’s global stage. He described the experience as surreal, noting how the song’s “voice and beats transcended boundaries,” achieving recognition on an international platform that seemed improbable at one time.
This recognition by FIFA isn’t an isolated incident but part of a broader trend where global organizations are increasingly appreciating and integrating diverse musical influences into their activities. Just weeks prior, FIFA had used another Pakistani musical gem, Arif Lohar’s 2023 song “Aa,” to mark the birthday of legendary footballer Lionel Messi. These gestures not only celebrate the richness of Pakistani music but also highlight its ability to resonate across cultures and continents.
For Pakistani artists and music enthusiasts, FIFA’s acknowledgment of “Blockbuster” represents more than just a moment of pride—it’s a testament to the growing global impact of their creativity and talent. It underscores how music, irrespective of its origin, can bridge cultural gaps and find a universal audience through platforms like sports events that reach millions worldwide.
In essence, the inclusion of “Blockbuster” alongside Mbappe’s FIFA video signifies a significant milestone for Pakistani music, illustrating its ability to captivate and inspire on an international scale. It’s a moment that celebrates diversity, creativity, and the power of music to transcend borders, bringing joy and connection to fans around the globe.
