BTS
The announcement by K-pop megaband BTS that members would be required to serve in South Korean military service has lifted a cloud of uncertainty that had hung over their plans.
The relatively shorter break, following the company’s selection of 2025 as a possible date for BTS’s return as a group, appeared to cheer up the market.
“BTS sales are not going away. Individual member activities, the release of previously filmed content and photobooks, and the sale of older albums will all be extremely profitable “Ji In-hae, an analyst at Shinhan Investment Corp., agreed.
“However, with the biggest moneymaker missing, the key (for HYBE) will be how much sales are generated by new businesses,” including Ithaca Holdings. Ji elaborated.
BTS, a South Korean pop culture phenomenon and success story, has become a global sensation since their debut in 2013. According to the International Federation of the Phonographic Industry, the band’s upbeat hits and social campaigns aimed at empowering youth catapulted them to the top of the world’s best-selling artists in 2020 and 2021.
According to Hazell Lee, analyst at NH Investment & Securities, BTS generated 880 billion won ($615.11 million) in sales in 2021 alone, accounting for roughly 70% of HYBE’s 1.3 trillion won revenue.
