Apple has approved Epic Games’ marketplace app on iPhones and iPads in Europe, following a heated dispute between the two companies. The approval pertains to the Epic Sweden AB Marketplace and is separate from the Fortnite app, which was previously approved.
Epic Games had accused Apple of hindering its efforts to establish a games store on Apple devices, claiming that Apple’s tight control over the iOS app ecosystem is anticompetitive. Apple’s rejection of Epic’s submissions to launch the Epic Games Store was reportedly due to the similarity in design of certain buttons and labels to those used by the App Store.
Epic Games argued that they were following standard conventions for buttons in iOS apps and using the same naming conventions as popular app stores on multiple platforms. The company believes Apple’s rejection is arbitrary, obstructive, and violates the Digital Markets Act (DMA).
The European Commission, which is investigating Apple’s app review process and alternative app stores, declined to comment on the matter. Epic and Apple have been engaged in a legal battle since 2020, with Epic alleging that Apple’s 30% commission on in-app payments violates US antitrust rules.
Recently, Apple proposed changes to its App Store policies to comply with the DMA, allowing alternative app stores on iPhones and an opt-out from using the in-app payments system. However, the company introduced a “core technology fee” that some developers find exploitative.
The dispute highlights the ongoing tension between Apple and app developers over the company’s control over the iOS app ecosystem. While Apple’s approval of the Epic Games marketplace app may seem like a victory for Epic, the underlying issues remain unresolved. The European Commission’s investigation into Apple’s app review process and alternative app stores may lead to significant changes in the company’s policies and practices.
In the meantime, Epic Games and other developers continue to push for greater flexibility and fairer terms in the app ecosystem. As the digital landscape evolves, companies like Apple must adapt to changing regulations and user demands. The outcome of this dispute will have far-reaching implications for the tech industry and the future of app development.
