On October 1, Facebook’s live shopping service, which functioned like QVC’s Livestream and allowed producers to display and sell their goods to their audience, would be discontinued. Instead, the business wants to concentrate on Reels.
TechCrunch explained that although Facebook’s shopping feature would be discontinued, Instagram would continue to offer it. Reels on Facebook and Instagram, a short-form video product from Meta, will now be the focus of the firm’s attention, according to the statement made by the company.
The shopping function, which was initially launched in Thailand in 2018 and made its way throughout the globe by 2020, allowed influencers to organise their own shopping sessions by streaming their products and making them available for purchase.
In contrast to the rest of the globe, China saw considerable success with the film. Due to a lack of interest, TikTok said last month that it was limiting the use of its shopping tab function in the US and Europe.
