Blitzers, a K-pop band, was in Pakistan last month, apparently visiting historical sites and posing in front of all the magnificence Lahore has to offer. But the South Korean band wasn’t on vacation. It turns out that the band members prioritised shooting a music video over flamboyant truck art and Lahore’s striking architecture.
K-pop Song
Their latest single, Hit The Bass, was released on Wednesday, along with a video that pays homage to Lahore. From the city’s famous food streets to the mesmerising visuals of the Badshahi Mosque and the Lahore fort, the song even covers a wedding hall decorated in red and gold tones.
The coloured hair, smooth transitions, and trendy dance moves are the icing on the cake, giving the track a genuine sense of fusion rather than appropriation.
The music video has received 1.4 million views on YouTube in just two days. Blitzers have not only delighted their existing fanbase but also attracted a larger Pakistani audience with Hit The Bass. Social media users took to Twitter to express their feelings about the song by sharing their favourite scenic shots and sending some “much-deserved” love to the band.
According to one Twitter user, this is how one “represents Pakistan.”
https://twitter.com/wh_mxot7?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1549875477275344898%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2367257%2Fthis-is-how-you-represent-k-pop-band-blitzers-hit-the-bass-features-lahore-in-all-its-glory
A user expressed their delight at the fact that the music video was shot in Pakistan, saying that the band did not disappoint. “Blitzers, as usual, did not disappoint. With Wooju’s high note and rapping, Hit The Bass is insane, and the choreography is equally as powerful. The music video was also fantastic. It made me so happy to see Pakistan there because it’s so beautiful and I love that they shot it here.
https://twitter.com/jwy_aurora?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1549787525304164352%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2367257%2Fthis-is-how-you-represent-k-pop-band-blitzers-hit-the-bass-features-lahore-in-all-its-glory
Many people expressed their delight that Pakistani culture was making its way into K-pop. Users also reported that the song’s chorus and bridge “slapped” them (read: stood out).
https://twitter.com/zofeen28?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1550386249856344069%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2367257%2Fthis-is-how-you-represent-k-pop-band-blitzers-hit-the-bass-features-lahore-in-all-its-glory
https://twitter.com/Bluesap26?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1549065282077036545%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2367257%2Fthis-is-how-you-represent-k-pop-band-blitzers-hit-the-bass-features-lahore-in-all-its-glory
https://twitter.com/SIMP4MYOONGI?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1549049394305310720%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2367257%2Fthis-is-how-you-represent-k-pop-band-blitzers-hit-the-bass-features-lahore-in-all-its-glory
Wuzo Entertainment founded Blitzers in 2021. Jinhwa, Go U, Juhan, Sya, Chris, Lutan, and Wooju are the group’s seven members. It premiered on May 12, 2021.
some concerns are raised Is this some sort of music video? Is it a global tour? Is it just a tourist trap? South Korean boyband Blitzers is in Lahore for unknown reasons, and their social media updates have us both amused and perplexed.
When it comes to K-dramas, K-pop, and Korean food, Pakistan has a sizable Korean fanbase, and it appears that Korean celebrities are taking notice. Daud Kim, a YouTuber, left the country after about a month’s stay, promising to return, but Kpop band Blitzers beat him to it, leaving us wondering what they’re up to.
Lahore is known for its rich cultural history; will the band use it as a backdrop for their next music video?
They appear to have 2D acrylic replicas of themselves that they carry with them and display in the locations they visit. As confused as we may be, even though we don’t know what’s happening, at least we saw a group.
Could “open sesame” be a hint?
Although we still don’t know what they’re up to, netizens are still inviting the band to their cities and offering them tasty biryani as payment.
Even so, K-pop has experienced unprecedented levels of popularity worldwide, and it doesn’t appear to be declining anytime soon as the group’s music remains at the top of the charts.
Due to the rising popularity of K-pop in Pakistan, the leader in audio streaming, Spotify, has released information on the group’s market consumption and “K-pop ON! Track.”
The newest Spotify initiative shows how obsessed Pakistanis are with foreign music. K-Pop has defied all expectations in a nation where many might suggest that foreign language tracks might struggle to find success.
The pioneering seven-member Korean boy band BTS, who gained notoriety in 2013 with the release of their debut album “2 Cool 4 Skool” and their first extended play, “O! RUL8,2,” quickly established themselves in the Pakistani music market, is credited with sparking the entire phenomenon.
Gen Z, the group comprising those between the ages of 18 and 24, is the segment that streams K-Pop the most avidly, accounting for more than 50% of the genre’s overall streams in the country, according to data provided by Spotify between March 2021 and March 2022.
Dedicated fan bases in the form of social media groups that go above and beyond for the artists they hold dearly demonstrate the love for K-Pop and BTS in particular.
Since Spotify launched in Pakistan, the country’s consumption of foreign music has significantly increased, with K-Pop songs frequently appearing on Spotify Charts.
