Elon Musk pledged to protect Twitter from becoming a “free-for-all hellscape” to advertisers. Advertisers have started asking for information on how he intends to maintain the agreement this week.One significant advertising agency’s media buyer, who asked to remain anonymous for fear of retaliation, said the company would meet with Musk this week to discuss how the Tesla CEO intends to combat false information on social media.
The buyer reportedly asked clarification on how Musk’s promise fit with his own behaviour, including a weekend tweet that spread a hoax about the assault on US House Speaker Nancy Pelosi’s husband Paul.
Other issues include who will act as the point of contact for advertisers after a string of senior employees, including Twitter’s head of advertising, left the firm since he took over, as well as Musk’s proposal to increase the price of Twitter’s subscription service and show “half as many adverts.”The media buyer stated that the agency’s key clients are anticipated to attend the conference.A request for response was not immediately answered by Musk or Twitter.
