The Burjeel Holdings campaign, which Shah Rukh Khan launched yesterday and which owns 39 hospitals and medical facilities in the UAE and Oman under the labels Barjeel Medeor, Lifecare, LLH, and Tajmeel, received a remarkable amount of support from the crowd at the Burj Khalifa.
On September 28th, the Burj Khalifa, the tallest structure in the world, displayed SRK’s advertisement to showcase the actor’s close ties to the United Arab Emirates during the campaign’s launch ceremony. The enduring Om Shanti Om melody was played for him by the dancing fountain in front of it.
The campaign ad with King Khan’s 1:10 minute introduction to the healthcare company was played on Burj Khalifa. Fans gushed about Shah Rukh’s outstanding charitable activities on Twitter, which went bonkers. Seeing him on the most famous building in the world gave them pride as well.On Khan’s birthday, the building was also lit up in honour of him.