YouTube plans to add advertisements to Shorts so that producers can monetize their work and overtake TikTok in popularity. TikTok, which has its headquarters in China, has gained a lot of popularity among producers thanks to its practical features, like short films.
Short videos became increasingly popular on ByteDance’s short-form video hosting platform, and they were then added to well-known social networking sites like Instagram in the form of reels and Snapchat in the form of Spotlight.
In 2020, YouTube introduced Shorts in an effort to take on TikTok. However, the video-sharing site is now introducing an ad-based revenue model for YouTube Shorts in an effort to make it the preferred option of content producers.
