Roblox, an online gaming company, announced on Friday that it will introduce 3D advertising on its platform early in the following year as part of an effort to expand beyond in-game sales as a source of income.
By the end of this year, it will test ads with developers and a small number of marketers, Roblox announced during its annual developer conference.
According to Roblox, the 3D advertisements, often known as “immersive ads,” would only be shown to viewers who are 13 and older.
The revelation, however, comes as the advertising sector, including titans like Snap and Facebook owner Meta Platforms, continues to suffer from a weakening economy.
